Company: Oracle marketing cloud provides modern marketing solutions connecting cross-channel, content, and social marketing with data management and activation, along with hundreds of pre-integrated app and data partners. Leading brands use award-winning expertise and technology to deliver personal experiences on a proven system that marketers love and IT trusts.
Objective: The objective was to combine four acquired digital marketing companies (Eloqua, BlueKai, Responsys, Compendium) into one Oracle Marketing Cloud website that was easy to use, well organised, provided clients with all the information they needed and helped with lead generation. The design of the website needed to be consistent with the company guidelines and bring together various products in a seamless manner.
Challenge: Cross business unit, cross-functional team made good communication key. This was one of the first projects to launch with an entirely different technology platform. A new cohort of users needed to be understood. We needed to stay flexible as requirements and design systems were constantly shifting. There were many stakeholders who wanted their content to be more prominent and there was constant demand for prime real estate. Content hierarchy and site design were debated a lot and the design had to satisfy all stakeholders needs. Several design sessions were held to ensure the final design was clean, well organised and represented all products and offerings in the best possible light to potential customers.
My Role: Design strategy, wireframe design and development, information architecture. Worked with internal skateholders with timeframe, plan and budget. Worked with an external agency to complete front-end design and branding.